How do you calculate penetration rate?

How do you calculate penetration rate?

To calculate the penetration rate, divide the number of customers you have by the size of the target market and then multiply the result by 100.

What affects rate of penetration?

Rate of penetration (ROP) can be affected by many variables, including: hydraulics, weight-on-bit, rotational speed, bit wear, lithology and bottom-hole circulating pressure. It is this latter factor that is most important when ROP is discussed in relation to underbalanced drilling.

What does penetration rate mean?

The penetration rate (also called penetration, brand penetration or market penetration as appropriate) is the percentage of the relevant population that has purchased a given brand or category at least once in the time period under study.

How is ROP measured?

ROP stands for “Rate of Penetration,” which is basically how fast the bit is drilling the hole. Average ROP is generally measured by taking the total distance drilled divided by the time it took to drill it. For example, if you drill 1000 feet in 10 hours, 1000′ divided by 10 hours is 100 feet per hour – on average.

How can I increase my penetration rate?


  1. Price adjustments. One of the common market penetration strategies is to lower the products’ prices.
  2. Increased promotion. Businesses can also increase their market penetration by offering promotions to customers.
  3. More distribution channels.
  4. Product improvements.
  5. Market development.

Which country has the highest Internet penetration rate?

As of July 2021, Denmark and the UAE lead the ranking for countries with the highest internet penetration rate, both recording 99 percent of their population accessing the internet. South Korea reported an internet penetration rate of 98 percent, followed by Sweden, and Switzerland at 97 percent.

What is Pooh in drilling?

Abbreviation for pull out of the hole. To remove the drillstring from the wellbore.

What is rate of penetration in oil and gas?

In the drilling industry, the rate of penetration (ROP), also known as penetration rate or drill rate, is the speed at which a drill bit breaks the rock under it to deepen the borehole. It is normally measured in feet per minute or meters per hour, but sometimes it is expressed in minutes per foot.

How do you calculate Internet penetration rate?

The indicator is derived by dividing the number of Internet users by total population and multiplying by 100.

What is a geolograph?

A geolograph is a device that measures depth and that if installed is usually found in the doghouse. It was once commonplace for a drilling rig to have a geolograph while on location drilling an oil or gas well.

What is bottom ROP?

ROP is defined as advancement in unit time while the drill bit is on bottom and drilling ahead.

How do you calculate the rate of penetration?

Rate of penetration is calculated by measuring the length of time required to drill 1 ft0.305 m 12 inof depth. This is typically done by reading the chart on the geolograph. The geolograph, or drilling recorder, mechanically monitors depth and records drilling parameters in time.

How is the rate of penetration ( ROP ) affected?

Arash Haghshenas, in Underbalanced Drilling: Limits and Extremes, 2012 Rate of penetration (ROP) can be affected by many variables, including: hydraulics, weight-on-bit, rotational speed, bit wear, lithology and bottom-hole circulating pressure.

What does normalized rate of penetration ( nrop ) mean?

Normalized rate of penetration (NROP) is the speed at which a bit may move through the formation, resulting from various drilling parameters. This allows drilling speed to be optimized by varying the factors shown in the equation below [53].

How does positive pressure affect rate of penetration?

The inflow from the reservoir, due to the positive pressure, greatly assists in the removal of drill cuttings at the bit, thereby reducing and/or eliminating the common phenomenon known as chip hold-down. In Saudi Aramco’s UBD campaign, the average ROP achieved was more than three times the conventional performance in the nearby offsetting wells.