What are Treemaps in Google Analytics?
The Treemaps report lets you visually explore trends in your Google Ads data so you can quickly and intuitively develop hypotheses about your advertising campaigns. Like all Google Ads reports in Analytics, it includes both Google Ads metrics (like Clicks and CPC) and Analytics metrics (like Bounce Rate and Revenue).
What are Treemaps GA?
A treemap is a visualization that uses nested blocks to represent a hierarchy (tree) of your data. The default Treemap in GA shows your acquisition channels (defined in the Default Channel Grouping), compared by sessions and pages/session.
What is Treemap report?
Explore an interactive view of your Acquisition channels. Treemaps represent data as rectangles. The size and color of each rectangle represent different metrics, so you can combine different aspects of your data into a single visualization.
How do you do a tree map chart?
Create a treemap chart
- Select your data.
- On the ribbon, click the Insert tab, then click. (Hierarchy icon), and then select Treemap. Note: Use the Chart Design and Format tabs to customize the look of your chart. If you don’t see these tabs, click anywhere in the Treemap chart to activate those tabs.
What is Google CPC in Google Analytics?
Cost-per-click (CPC): Definition Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid – or simply “max.
What is the best practices after launching a major change to your homepage?
What is a best practice after launching a major change to your home page? Create a new filter.
How does Google Analytics calculate average order value?
Google Analytics measures the average order value by dividing the total dollar value of sales by the total number of orders for a given time period. For instance, let’s say your sales for last month were $1000 and you sold a total of 25 products that month. So, the average order value will be $40.
Why is it called a tree map?
Ben Shneiderman introduced tree maps in the early 90s as a visualization metaphor for displaying hierarchical trees. A tree map arranges hierarchical items in rectangular bounding boxes representing the tree structure. The rectangles of a tree map are called cells.
What is a tree map Good For?
Tree Maps are primarily used to display data that is grouped and nested in a hierarchical (or tree-based) structure. A tree map is one method to simultaneously display the magnitude of the major categories – as well as the magnitude of the larger sub- categories in one visualization.
How far does Google Analytics scroll?
There are two types of scroll depths you can track, vertical and horizontal. Vertical scroll: This measures how far your visitors scrolled from the top of the web page all the way to the bottom. Horizontal scroll: This measures how far visitors scroll a web page but from left to right.
Does Google Analytics track scrolling?
Your scroll tracking data will live in in the Google Analytics Behavior report under ‘Events’ and can be combined with other metrics to drive actionable insight into user behavior. For example: If 9,000 users visit a page but only 400 sign up for the newsletter, you might say your conversion rate is trash!
Where can I find Treemaps in Google Analytics?
Treemaps were actually introduced to GA back in October 2014, but were limited to analyzing only AdWords data (and could be found under Acquisition > AdWords ). Google has since promoted the Treemaps report to the All Traffic section in GA, where you can now use it to analyze the performance of all of your acquisition channels.
How to show the label of a treemap?
From there, you can set your colors to use for highlighting elements using the various HighlightColor options. // Use click to highlight and double-click to drill down. By default, treemap tooltips are basic, showing the label of the treemap cell.
What is the purpose of a treemaps report?
The Treemaps report lets you visually explore trends in your Acquisition channels so you can quickly and intuitively develop hypotheses about your incoming traffic. Treemaps represent data as rectangles.
Why are treemaps a good tool for data visualization?
Treemaps represent data as rectangles. The size and color of each rectangle represent different metrics, so you can combine different aspects of your data into a single visualization. Treemaps are a good hypothesis-generation tool because they can help expose the relative importance of, and the relationship between, different entities.